I handle many queries from curious website owners everyday. One question I have a replacement answer for is, “Should I use META tags on my web site when do search engine optimization?” Old Answer: It could not hurt, however do not worry regarding them, the search engines ignore them for the most part. New answer? Browse on…

Should I extremely use a META tag? Really?

The new answer is yes, you should use META tags on your site. The keyword META tag remains not utilized by search engines however when submitting to directories, a valuable use of time by the means, the META keywords are used in several cases to automatically fill in the keywords for your website in that directory.

Even more amazingly, the META description tag has soared in importance. How thus you ask? Google has started showing the META description in its search results when bound criteria are met.

The standards getting used seems to be terribly simple, not like many of the other things Google does. When the keyword or search terms appear in the META description, the META description is used instead of the snippet of text containing the keyword on your page.

As an example, if you are doing a quest in Google for ‘Huge Okay SEO’ you will see our website in the primary listing and the description used is our META description tag. All 3 words being sought for also are in our META description.

If you are doing a research for ‘massive okay shopper’ you will see the primary listing is pulling a snippet of text from the page itself. Since ’shopper’ is not in our META description, it uses a snippet of text from the page where all 3 words will be found.

Where ought to you employ a META description tag?

Each web site should use a META description tag on the house page at the terribly least. This manner you’ll be in a position to say precisely what you wish and not worry the snippet of text being used is not best choice for your message. What this really suggests that is Google is giving us some measure of control.

And currently that we have this data and management, how best to use it? This enables us to take off our search engine optimizer hats and don our search engine marketer hats. Suppose of what you’ll say within the brief sentence that can entice a user to click your link instead of the one higher than or below. You can put your phone number within the META description for starters or how regarding being really creative and provide a discount or advertise a sale. Tell them your distinctive selling proposition. It ought to be a one sentence phrase already in your head. The sole caveat to recollect is that your META description will only show if the search term is throughout the META description. While this will be tricky, it will be done with some forethought. You’ll be able to do that for all your targeted pages and have dozens of selling messages.

Use the META description wisely: target your market and entice your customers. Don’t abuse this management and place outlandish, untrue or slanderous statements as I’m certain Google will be watching; and if this technique is abused the META description might have seen its last search result this time.

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